Seeing a place where men’s individuality was under-represented, Noxolo Mseleku set out on a mission to create jewelry for men to share their own style, voice, and story.

Noxolo founded Elegante in 2017, after spending two years in Europe stirring her passion, love, and eagerness for expression through jewelry. As a young designer, known for her custom creations, Noxolo has a love for jewelry and it’s ability to share stories and history which is what led her to create this unique, bold, and stunning brand.

Since the beginning of 2019, Elegante has been under the Ekurhuleni Jewellery Project (EJP). The EJP offers different areas of support to small businesses from administration to technical assistance, and gives access to high tech jewelry manufacturing equipment.

Staying true to the idea of simplicity, Elegante employs one full time staff member and one part time employee. Lucas Mokganya, Elegante’s staff member, is certified in jewelry manufacturing, and has two previous years of manufacturing experience from one of the biggest jewelry brands in South Africa Arowns.

Sharing their art with the world through wholesale, consignment, and tradeshows, Elegante is quickly becoming a well sought brand, and now has designs exclusive to Strivezy.

Taking pride in their attention to detail this brand is changing the way of men’s jewelry and self-expression.